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The aim of the workshop is to help delegates build confidence in using the exciting array of digital marketing and social media tools to help improve their customer and internal communication.
The strength of this workshop is that attendees will understand how to plan effective use of the tools within a broader, profitable and strategic approach rather than simply quick tactical activity that can sap energy, time and resource.
This workshop is designed for those in a PR, marketing, sales, and business development or communications role and for everyone who wishes to maximise the effectiveness of the internet and social media to provide better value experiences for their customers.
Delegates will cover:
- Introduction to Social Media
- An overview of the most popular social networking tools and how to link them
- Facebook in Context
- How to use Facebook for both Business-to-Business and Business-to-Consumer Marketing
- Facebook explained - Setting up an account step by step, the features and benefits & Supporting Tools
- The power of Facebook Advertising
- Linking with other Social Media - examples
- Dos and Don’ts
Workshop Style This course is based on a combination of interactive activities individual exercises and discussions. Participants will benefit from facilitative style discussions with the trainer and participants will be encouraged to get involved and learn by doing. The eventual outcome will be completion of a personal action plan which will ensure that each team member understands how and what they can do from the moment they return to their work. We would ask that all attendees bring a laptop computer to the workshop.
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