|
The Brief
If your responsibility is to promote your venue, park, museum or visitor attraction, you’ll be concerned with three things - promoting your destination, interpreting your venue when people have arrived, and ensuring they have a great time and come back.
How do you do this in a joined-up way?
Bristol Business College with its unique knowledge of digital and social marketing is offering a 1 day training course with 3 core modules.
Module 1
Destination Marketing
Destination Marketing takes a visitor-centered approach to promoting a location. This essential course will introduce you to the concepts and key tools of digital marketing management for destinations. It will build your confidence in using the exciting array of digital marketing and media tools from websites, blogs and e-newsletters to Facebook, LinkedIn and Twitter to improve your customer communication. Importantly the course will show you how to integrate your digital marketing.
Module 2
On-site Interpretation and Information
People will learn from good information, but people’s behaviour will change with really good interpretation. This course will teach you the difference between interpretation and information and when to use them.
This course will give you a step-by-step guide to identifying your objectives and structuring your message in a fascinating way. If you look after a destination and want to change peoples' behaviour, this course is for you. Particularly relevant for staff in attractions, museums, countryside areas, parks and other areas where the public visit.
Module 3
Customer Journey
What do your customers encounter on their journey through your service? Does the reality match your perception? This course provides you with the skills to map their journey and act on the results to improve it. The Customer Journey model helps you review your plans and enables ‘Performance Measurement’ and ‘Continuous Improvement’.
The is a 1 day training course which is specifically focused at individuals interested in or working in Local Authority Tourism, Museums, Conference Centres, Parks and Attractions.
|
