PROFESSIONAL CERTIFICATE EVENING COURSE
(All six week courses cost £560 + VAT and are eligible for 'Train to Gain' Funding)!
Marketing
6.30pm to 9.30pm for 6 Thursdays
Make Bristol Business College YOUR Best Business Decision by embarking upon one of our 6 Week Evening Programmes: Our programmes are designed to develop key skills, enhance personal performance and improve career prospects. At Bristol Business College, we have tailored our courses to make sure that they are practically focused and accessible to you.
This course is designed to enable you to develop, communicate and implement ideas and concepts through strategic planning, managing the marketing process & marketing planning. This programme will introduce marketing analysis; research and targeting markets and marketing planning.
This modular course is designed to provide senior supervisors, managers and advanced level business students with post-graduate/post experience level management qualification for career development purposes. It is also suitable for holders of degrees in non-business and management disciplines who require a high level management qualification.
Topics covered include:
The Marketing Concept
Marketing Process Overview
Costs and Benefits
Segmentation, Targeting & Positioning
Macro-environment
Micro-environment
Buyer Behaviour
Segmentation
Marketing Mix
Products
Place
Price
Promotion
Different Marketing Segments & Contexts
Consumer Markets
Organisational Markets
Services
International Markets
QUICK INFO REQUEST
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