PROFESSIONAL CERTIFICATE EVENING COURSE
(All six week courses cost £560 + VAT and are eligible for 'Train to Gain' Funding)!
Marketing Management
6.30pm to 9.30pm for 6 Thursdays
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Professional Certificate 6 Week Evening Course
Cost: £560 + vat per delegate and is eligible for ‘Train to Gain’ Funding
For Details of the course (PDF file), please CLICK HERE
For a Registration Form for the course (PDF file), please CLICK HERE
To request further information CLICK HERE.
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Marketing Management:
The critical role of marketing in organisations and society, laying the groundwork through strategic planning, managing the marketing process & marketing planning.
Analysing Marketing Opportunities:
Marketing information systems and marketing research, analysing the marketing environment analysing consumer markets and buyer behaviour, analysing business markets and organisational buying behaviour, analysing competitors.
Research and Selecting Target Markets:
Measuring and forecasting market demand, indentifying market segmentation and selecting target markets.
Designing Marketing Strategies:
Market strategies for differentiating and positioning the marketing offer, developing, testing and launching new products and services, managing products through their product life cycle, deciding on international market enquiry, methods of entry, international marketing programme.
Planning Marketing Programme:
Managing product lines, brands and packaging, managing service business and ancillary services, designing, pricing strategies and programmes, selecting and managing marketing channels, managing, retailing and wholesaling, designing communication and promotion mix strategies, designing effective advertising programmes, designing direct marketing, sales promotion and public relations programmes, managing the sales force, managing direct marketing operations, implementing marketing programmes, controlling marketing activities.
Core Text: Marketing Management – Philip Kotler (Prentice Hall)
Alternative Texts and Further Reading: Go International – Keith Monk (McGraw Hill)/Essentials of Marketing – G Lancaster & L Massingham (McGraw Hill)
QUICK INFO REQUEST
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