DIPLOMA IN MARKETING, ADVERTISING & PUBLIC RELATIONS
 Course introduction
There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts. This programme has been designed for those with an interest in communications who seek a recognised qualification to enhance future employment prospects and career progression.
Awarding Body: The Institute of Commercial Management
Schedule: 2 evenings per week 6.15 – 9.30 p.m.
Duration: Offered twice yearly - in October, and early in the New Year (either January, February or March)
- October to June – 1 year part-time
- February – 13 weeks intensive + 4 Saturday morning workshops
Course Aims & Objectives
By designing creative advertising and public relations campaigns, undertaking case studies and practising sales techniques, students will explore the world of marketing and promotion and acquire an excellent understanding of this field. During this one-year programme, students will obtain a thorough grounding in marketing and communications methods used in the consumer, industrial and services sectors. Students will understand the importance of Marketing Communications to the development of a business and make a positive contribution to the work of a Marketing, Advertising or PR department.
Course Structure
Subjects:
- International Business Communications
- Marketing
- Advertising
- Public Relations
- Buyer Behaviour & Consumerism
Assessment
Examinations are held at the end of the academic year in June. Upon successful completion of examinations the student will be awarded the ICM Diploma in Marketing, Advertising & Public Relations.
Career Opportunities
On completion of this programme, students will have the knowledge and skills required to work in a variety of business and marketing positions such as marketing executive, research assistant or business administration.
COURSE TIMETABLE
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