Diploma in Marketing, Advertising & Public Relations

Course introduction

There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts. This programme has been designed for those with an interest in communications who seek a recognised qualification to enhance future employment prospects and career progression.

Awarding Body: The Institute of Commercial Management

Schedule: 2 evenings per week 6.15 – 9.30 p.m.

Duration: Offered twice yearly, October & February

• October to June – 1 year part-time
• February – 13 weeks intensive + 4 Saturday morning workshops

Course Aims & Objectives

By designing creative advertising and public relations campaigns, undertaking case studies and practising sales techniques, students will explore the world of marketing and promotion and acquire an excellent understanding of this field. During this one-year programme, students will obtain a thorough grounding in marketing and communications methods used in the consumer, industrial and services sectors. Students will understand the importance of Marketing Communications to the development of a business and make a positive contribution to the work of a Marketing, Advertising or PR department.

Course Structure

Subjects:

1. International Business Communications
2. Marketing
3. Advertising
4. Public Relations
5. Buyer Behaviour & Consumerism

Assessment

Examinations are held at the end of the academic year in June. Upon successful completion of examinations the student will be awarded the ICM Diploma in Marketing, Advertising & Public Relations.

Career Opportunities

On completion of this programme, students will have the knowledge and skills required to work in a variety of business and marketing positions such as marketing executive, research assistant or business administration.

Evening Diploma Courses:
Advanced Diploma in Business Studies | Graduate Diploma in Management Studies | Human Resource Management | Business Studies | Project Management | Accounting & Finance | Marketing | Advertising & Public Relations | International Business Studies | Tourism & Business Studies | Legal Studies | Journalism & Media Studies | Psychology | Evening Diploma Prospectus | Evening Diploma Syllabus | Evening Diploma Application Form

Training Workshops:
Project Management | Finance for the Non-Financial Manager | Delivering Brilliant Presentations | Effective Time Management | Assertive Communication | Vital Negotiating Skills | Clinch That Sale! | The Art of Successful Networking | Innovation in Telephone Sales | Health & Safety | E-Marketing | Staff Recruitment and Selection | Appraisal and Performance Management | Management and Leadership | Supervisory Management | Employment Law | Train the Trainer | Training Workshops News & Updates | Workshop Registration Form

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